Peter is the co-founder of The AI Upgrade, a comprehensive guide to generative AI for professionals that offers courses, consulting services, and content specifically designed to bridge the knowledge gap regarding AI and next-generation media tools for working professionals.
Peter previously led executive education programs at UC Berkeley’s Advanced Media Institute and lectured for 8 years in UC Berkeley's Graduate School of Journalism’s New Media program, including on AI. He served as founder and academic director of the MindStudio Academy, where he specialized in multi-agentic AI orchestration and enterprise automation. Peter has extensive experience in translating complex AI capabilities into practical business applications across diverse industries.
Peter’s students and clients for AI upskilling include industry leaders from Apple, Salesforce, Walmart, AMD, Adobe, Amazon, Accenture, PayPal, NASA, US State Department, Harvard, UC Berkeley, UCLA, Paramount, National Geographic, BBC, Fortune Magazine, and dozens of other top organizations across private and public sectors.
Peter specializes in executive-level AI education, focusing on practical implementation and actionable strategy rather than theory. His methodology emphasizes real-world business applications, immediate workflow improvements, and developing internal advocacy for organizational AI adoption.